Tag Archives: Rallet

An Explosion of Brands

 John Singer Sargent  Promenade during the uncrowded fin de Siecle

John Singer Sargent
Promenade during the uncrowded fin de Siecle

Believe it or not this happened once before.  You may think that nothing like the multiplication of perfume niche companies has ever been seen in the history of scent sales but back in the early twentieth century something very like this happened.

Frankly I’ve long since lost count of the number of new niche fragrance houses that have debuted in the last three years or so.  Some of them will survive of course, and many will not, but back in the teens and twenties the world of perfume was similarly flooded. Continue reading

Allons Enfants!

We have been successfully hornswoggled by the French.  The fact that it is a very old and sophisticated form of hornswoggilification is no real excuse.    They have put one over on us, that’s the fact, and one of the greatest parts of this deception is the notion that only French perfume is great, or indeed worth wearing at all.  Not so.

Well, you knew that, of course. But what you may not know is that as long as four hundred years ago, it was the fixed policy of the French government to promote the luxury trades for export.  This all began, or probably began, with M. Colbert (Jean-Baptist, not Stephen)  the brilliant minister of Finances under Louis XIV.

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