Believe it or not this happened once before. You may think that nothing like the multiplication of perfume niche companies has ever been seen in the history of scent sales but back in the early twentieth century something very like this happened.
Frankly I’ve long since lost count of the number of new niche fragrance houses that have debuted in the last three years or so. Some of them will survive of course, and many will not, but back in the teens and twenties the world of perfume was similarly flooded. Continue reading