Tag Archives: Le Labo Iris 39

All in the Execution Afterall?

L'Heure Bleue Advert

L’Heure Bleue Advert

As I was going through the usual blizzard of new releases this season, something struck me: no one perfects perfume anymore.  I know perfectly well that there are art directors at Amouage and Guerlain and Chanel and so on, but because the business model of perfumes has become the model of planned obselescense, with buyers most interested in the novelties (little suspecting that the novelties are often oldelties) you get a paradox, an ocean of novelty, mostly already passe. Continue reading