Allons Enfants!

We have been successfully hornswoggled by the French.  The fact that it is a very old and sophisticated form of hornswoggilification is no real excuse.    They have put one over on us, that’s the fact, and one of the greatest parts of this deception is the notion that only French perfume is great, or indeed worth wearing at all.  Not so.

Well, you knew that, of course. But what you may not know is that as long as four hundred years ago, it was the fixed policy of the French government to promote the luxury trades for export.  This all began, or probably began, with M. Colbert (Jean-Baptist, not Stephen)  the brilliant minister of Finances under Louis XIV.

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