Gardenia 911

How many gardenias fall into the cold cream vat?

How many gardenias fall into the cold cream vat?

Gardenias are said to be the perfumer’s best bet at capturing the US feminine market.  We in the Sates love our gardenias, and if you can just concoct us a good one, we’re your customers forever.

There’s some truth to the rumor. All sorts of niche perfume companies have tried to crack open the American feminine market with gardenias, but only Annick Goutal succeeded with Gardenia Passion*, and such venerable houses as Guerlain have struck out with non-gardenia gardenias such as Cruel Gardenia.  C’est la Vie. Continue reading

The Gardenia That Wasn’t

Yesterday, upon the stair
I met a man who wasn’t there.
He wasn’t there again today.
I wish, I wish, he’d go away.

Gardenia scents do not have to involve gardenias at all.  This startling truth was brought home to me when I wore the new Creed Fleurs de Gardenia the other day.

I knew that I had sniffed something rather like this some time in the not long distant past, and after a little while it came to me: Guerlain’s Cruel Gardenia was along the same lines.  I had spent an afternoon with Cruel in the turbulent wake of a Guerlain Trunk Show, and the perfume had duked it out with Mayotte on my forearm for title as Most Pungent White Floral 2012,  or World Domination, whichever came first. Continue reading