Gardenias are said to be the perfumer’s best bet at capturing the US feminine market. We in the Sates love our gardenias, and if you can just concoct us a good one, we’re your customers forever.
There’s some truth to the rumor. All sorts of niche perfume companies have tried to crack open the American feminine market with gardenias, but only Annick Goutal succeeded with Gardenia Passion*, and such venerable houses as Guerlain have struck out with non-gardenia gardenias such as Cruel Gardenia. C’est la Vie. Continue reading