It can happen. For preference, you need a hit to avoid that catastrophe. It doesn’t have to be a mainstream hit. You don’t have to come up with the next J’Adore, but you do have to come up with something that makes the perfume world buzz just a little- like a disturbed hive.
Certain perfumers have a knack for this. Andy Tauer certainly does. His L’Air du Desert Marrocain still comes up on lists of things that the perfume-obsessed wear, and write about, and rhapsodize over. Pierre Guillaume is good at it too, he only has to stare hypnotically at a camera to sell perfume bottles, although the heck of it is, his stuff is surprisingly good, and if he resembled a cross eyed nanny goat I’d still think so.
That was about it in 1976. Now you have entire lines devoted to the flower in all its variations. Les Parfums de Rosine is one such house, and besides its twenty or so perfumes, there’s a slew of mainstream releases popular with the public such as Stella, or Valentino’s Rockin’ Rose.