The perfume house of Mugler has become one of the most innovative ones in the world. Forget niche perfumery (most of the niche companies, anyway). If you want something totally new and different, half the time that something will come from Mugler.
The company didn’t focus test Angel back in the day because they knew the scent would be too polarizing. It didn’t matter; the stuff swept off the market triumphantly with a huge hit. Proving, I suppose, that to be a true entrepreneur takes true grit no matter whether you are selling smart phones, Bitcoins, or …perfume. And although I may never have taken to the blue Angel, millions of other people have, and by now Angel’s structure has inspired dozens of similar perfumes, everything from Flowerbomb to Magical Moon. Continue reading
Why are so many new perfumes failing to become staples in the public’s wardrobe? It’s a good question. We still wear perfumes that are quite old by the estimation of the Industry. D&G’s Light Blue came out in 2001, Dior’s J’Adore in 1999, Lolita Lempicka in 1997 – you see what I mean.
And it’s not as though things are vastly more au courant on the other side of the pond. Frenchwomen still wear Thierry Mugler’s Angel 1992, or Victor and Rolf’s Flowerbomb 2005. In fact there weren’t many I could find on bestseller lists younger than three years. Will things like Wonderstruck or Someday survive till next year or 2014? Sensuous in the US, a 2008 Estee Lauder release, and in France Idylle from Guerlain in 2009, might manage a few more seasons in the sun. Does it take that long for us to make up our minds that we really really like something? Or is it that we are now inundated with product and have a hard time filtering the perfume deluge? Are we so busy bailing out our little dinghies on the ocean of scent that we can hardly tell what we’re smelling before we heave it overboard? Continue reading