This issue used to strike me as very important long ago.Choice of brand was crucial. Or so I thought at seventeen. Now this matters far less to me. I smell all sorts of things and know that many releases are merely rehashes of earlier perfumes, and so wear whatever strikes me as genuinely interesting pretty much wherever it came from. But I am naive on this point because the truth is that brands and branding matter a lot. During the Great Depression of the 1930’s the fatal error among perfume companies was to move downmarket. You might think that this is counter-intuitive, but in fact it was vitally important. If your image was exclusive you stood a good chance of surviving the economic wreck, if by contrast you decided to sell your scents in cheap retail outlets like discounters or drugstores, your chances of market share loss were pretty good. It was Saks Fifth Avenue or bust for perfume companies then. Continue reading
You can guess from the way that I formulated this question that I am skeptical. It’s an open secret that the perfume business has very high margins. Only the handbag industry has higher ones which is why both are sold on the bottom floors of department stores where the foot traffic is heaviest. You have a large number of people getting into the scent business assuming that they will make their fortunes on the buoyancy of scent molecules.
This got me thinking though. Do we really do a good job selecting quality perfume for our hard earned dollars? If we’re buying luxury, what exactly is that? What constitutes luxury these days, and what constitutes a good price for it? Continue reading