All in the Execution Afterall?

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As I was going through the usual blizzard of new releases this season, something struck me: no one perfects perfume anymore.  I know perfectly well that there are art directors at Amouage and Guerlain and Chanel and so on, but because the business model of perfumes has become the model of planned obselescense, with buyers most interested in the novelties (little suspecting that the novelties are often oldelties) you get a paradox, an ocean of novelty, mostly already passe. Continue reading

An Homage to Amouage

BEDOUINSI spent Saturday in exotic company, my three companions were the Guerlains Rose Nacre du Desert, Songe d’un Bois d’Ete, and Encens Mythique.  They were startling to encounter because they all do what Guerlians used to do, namely last, have a sillage, and project an air of luxury.  A few posters on line have called this series Guerlain doing Montale, but I bet these three were Guerlain doing Amouage, and possibly doing Amouage better than Amouage does itself. Continue reading

Keepers

keeperaThe world of perfume blogging dearly loves a list.  Who knows why we are so very fond of these sequential processions of names and titles, but I do know that nobody who loves perfume can resist them.  I thought it was time to compose a list of the best of the last ten years, a list of the perfumes that have struck me as lasting presences on the scene, keepers, potential classics, if you like.

A list like that should have kept me deliberating for days, but actually only kept me busy for one afternoon. Why?  Well, despite the enormous numbers of releases these days, not much really strikes me as all that durable.

So here is a list that includes perfumes I don’t necessarily like myself, but which I think are classics or potential classics in the making. Just because I don’t care for it personally, doesn’t mean it isn’t in the running. Continue reading