Orientals had been rather passe. I’m not sure when the turnaround came, but sometime around the end of the oughts, oriental perfumes came back into fashion and the previously ubiquitous fruity florals were back- catalogued. Something had shifted in the zeitgeist, or fashion, or the cloudy upper ether of the fragrance world.
I realized that the change was complete when I leafed through a book on Berlin fashion and discovered that some cool Berliners were now wearing Frederic Malle’s Dries Van Noten (a woody oriental, specifically an update of Nuit de Noel and Bois des Isles). They wouldn’t have been doing that five years ago. Continue reading