That was about it in 1976. Now you have entire lines devoted to the flower in all its variations. Les Parfums de Rosine is one such house, and besides its twenty or so perfumes, there’s a slew of mainstream releases popular with the public such as Stella, or Valentino’s Rockin’ Rose.
(NOTE – As it’s February and gray, and boring, but a month that counter-intuitively contains Valentine’s Day, here are a dozen rose posts for winter weary readers.)
One day in 1977, a company called Jean Couturier released a floral chypre called Coriandre. Named after the coriander in the head note (which in the US is often called cilantro) the heart note was ROSE and was probably boosted by some new materials (the damascones and damascenones alpha and beta with which perfumers still work to this day) that altered and enlarged the perception of rose. The synthetics blew up the note like Pop art for the nose. All of a sudden rose took on the proportions of a Roy Lichtenstein comic strip.
Needless to say, it was a monster success. There was practically nowhere you couldn’t smell Coriandre in the late seventies.