The perfume house of Mugler has become one of the most innovative ones in the world. Forget niche perfumery (most of the niche companies, anyway). If you want something totally new and different, half the time that something will come from Mugler.
The company didn’t focus test Angel back in the day because they knew the scent would be too polarizing. It didn’t matter; the stuff swept off the market triumphantly with a huge hit. Proving, I suppose, that to be a true entrepreneur takes true grit no matter whether you are selling smart phones, Bitcoins, or …perfume. And although I may never have taken to the blue Angel, millions of other people have, and by now Angel’s structure has inspired dozens of similar perfumes, everything from Flowerbomb to Magical Moon. Continue reading