Tag Archives: Absolutely Vital

Perfumers of Note : Yves Cassar

Pure White Linen

Pure White Linen

The lives of perfumers have changed so much in the past twenty years. They used to be invisible entities, people who engineered liquids in bottles so that we would all be enchanted, and their work was ascribed to designers,  “Bigdeal Designer, for his new perfume…” In fact Big had licensing agreements.  Nowadays it’s much more civilized.  We recognize that perfumes are worked out like watery equations by perfumers.

Maybe it’s naive to pay too much attention to the work of perfumers simply because they are themselves at the mercy of briefs and of the clients who present said briefs, but now and again, the fumes clear and you can see an individual at work who is clearly highly talented. Continue reading

Why Don’t You…Wear Diana Vreeland?

Diana Vreeland

Diana Vreeland

Her name was pronounced Dee-Ahn, never Die- Ann.  People who worked with her rapidly found that out.  Not that Diana was affected, she was simply, completely, utterly, and unapologetically, inner directed.  This may be a  euphemism for being eccentric, but the line between genius and madness is notoriously thin, and eccentrics frequently straddle it.

Diana Vreeland Parfums is the attempt to commercialize the reputation of the late editrix of Vogue and Harper’s Bazaar.  Perfume seems an odd choice for that task since I don’t remember any statement from Mrs. Vreeland on perfume, except for a lone endorsement of Glamour. Clothes and shoes I should have thought, were more her sphere. Continue reading