Originals

something you don't come across every day. Dailymail.UK.com

something you don’t come across every day. Dailymail.UK.com

You know it’s a funny thing, most of us, plus the media, plus critics, even academics, like to say that we admire originality.  That is to say that we do, very much, so long as we can see how that originality sold in the 18-49 demographic last year? Also, was that gross or net? We love originality- just so long as someone else has done it first.

This means that you will almost never smell an original perfume.  They’re too risky to sell.  Supposing the public doesn’t like them?  The same goes for any number of new products, but trust me on this one, if you’ve smelled thousands of perfumes you know original ones are extremely rare. Continue reading