Discontinuations are one of the facts of the perfume business. Anyone who loves perfume tends to complain about the arbitrary way in which one scent after another can bite the dust, but we have to remember after all these are businesses, not revolving exhibitions. Either perfumers manage to stay current with public tastes and fashions or they don’t, and when they don’t, sales decline.
Did I write that? Yes I did, and actually believe myself, but this does not stop me from behaving like a fractious toddler when one of my own favorites ends up on the chopping block. I fuss, I whine, I ask SA’s to double check for me one final time. Maybe there’s a bottle gathering dust at Epcot or Las Vegas? The whole process is pretty irrational.Which is why I have come home from just such session at Saks with my own acquisitive fussiness still ringing in my ears. After a discussion with the Guerlain SA there ( a very good natured person) I found out that Guerlain are going to be getting rid of the Une Ville Un Parfum series. There will be no more Moscow, London, New York or Shanghai, and no more Tokyo.
At once I went into my best wheedling mode, for I knew that while I could be happy without all the rest of them, Tokyo was going to be a loss. Danielle the SA managed to find seven more bottles in different Saks stores nation-wide. Seven. If one can be found undamaged, I’ll have that shipped, but this supposes all the bottles survive till Monday, un-bought, unbroken, un-desecrated and… I am beginning to sound like Sheldon Cooper on Big Bang Theory when the last Yoda Special Edition action figure has sold out. I mean if I were the SA, I’d slap me.
Having a good deal of self control she didn’t, and maybe I’ll even get one of the last bottles, but this does make me think. Perfume is one of those ephemeral pleasures in life. Failure to buy a perfume love is self deprivation on the order of staying indoors for an entire vacation, or missing your favorite food truck before it packs up and leaves your town, one of life’s miniature tragedies.
M. Guerlain’s website confirms the discontinuation of the Une Ville, Un Parfums: London, Moscow, Shanghai, New York and Tokyo, also Shalimar Parfum Initial, and the vintage collection: Sous Le Vent and Vega. The SA also thought that Bois d’Armenie may be scheduled for discontinuation, but that is something I have not seen confirmed anywhere else.
So if you love one of the city series get on it now, and the same goes for Vega and Sous le Vent. Here today gone tomorrow, perfumes- like us- are not immortal.